We understand that each brand and business requires a tailored approach using a variety of communication and engagement tactics. Our team have experience across an array of media from advertising through to marketing, social media through to sponsorship.

By carefully listening to our clients’ business and communications objectives, we can apply our expertise to create a campaign that hits multiple touch points with measurable results. Whether it’s in print, online, TV, radio or social media, we will get you noticed.

Some of the services we offer include:
  • Copywriting
  • Digital and social media strategy & community management
  • Email newsletters
  • Event concepts, management & styling
  • In-venue marketing activity
  • Influencer & ambassador campaigns
  • Issues management
  • Marketing & brand management
  • Media & communications audit
  • Media familiarisations & hosting
  • Media monitoring & reporting
  • Media relations management
  • Media training
  • Openings & launches
  • Product send-outs
  • Proofreading
  • Public relations & communication strategies
  • Sponsorship leverage

We also work with a network of trusted partners to offer:

  • Event styling
  • Graphic design
  • Marketing support
  • Photography – food, drink, venue, profile, social
  • Printing

Tonic PR Services


Allira Carroll founded Tonic PR & Communications to offer a refreshing approach to public relations and communications.

Team Tonic

Tonic PR is a team of dedicated, experienced PR professionals who are passionate about food, drink and hospitality.

The team bring with them an array of experience across lifestyle brands and campaigns, media relations, social media, content marketing, and events gained locally and internationally.

Allira Carroll, Founder & Director

A passionate communicator, Allira’s career-to-date spans more than 13 years across both journalism and public relations in Australia and internationally.

Allira previously managed the in-house PR for Merivale, one of Australia’s most successful hospitality groups. She has also driven national PR campaigns for brands including Champagne Taittinger; Carlton United Brewers’ Pure Blonde, Crown Lager, Strongbow, Bulmers and craft beer, Matilda Bay; The Star’s $850m redevelopment; and Crust Pizza.

Allira has a Diploma in Journalism from Macleay College and a Post-graduate Diploma in PR from London Metropolitan University.


Allira Carroll

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Suite 506, 50 Holt Street, Surry Hills NSW 2010

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+612 9698 2208