Develop strong messaging and a communications strategy to drive awareness and buzz around Delite mandarins and cement Delite as customers’ go-to mandarin between August and October.
Tonic coordinated deliveries of fresh Delite mandarins, recipe cards and mandarin gummies to 19 key media. We also engaged media with tailored pitches including mandarin recipes, cooking segments and radio interviews.
Tonic achieved 13 media stories across radio, print and online between August and October. Coverage highlights include a 2UE Talking Lifestyle interview, a six-page feature on citrus in Nourish and a mandarin and pecan muffins recipe in BW Magazine.