by Allira Carroll | Sep 8, 2020 | MEDIA RELATIONS, PR
How the Australian media landscape has changed and the long-term impact of Covid-19 on the PR industry. For those in PR and communications, it’s no secret how much the media landscape has changed in the last five years, let alone four months. The June 2020 merger of...
by Allira Carroll | Aug 17, 2020 | PR
You’re engaging a PR agency – congrats – but do you sign them up for a project or an ongoing monthly retainer? What’s the difference? Is one better than the other? The answer is, there is a time and a place for both, and here is why. What’s the difference?...
by Allira Carroll | Aug 17, 2020 | MEDIA RELATIONS, PR
Let’s talk about media famils (aka familiarisations). Media famils are a great way to get journalists experiencing your destination. So how is the best way to go about it? 📰 Pick the right publication. Who are you trying to attract? Make sure the publication’s...
by Allira Carroll | Aug 6, 2020 | PR
Before you start any type of PR, determine who your target audience is. This will help you get the best results because your efforts will be targeted to the people who are most likely to respond positively. Take the time at the beginning and your efforts will really...
by Allira Carroll | Aug 3, 2020 | DIGITAL
How the Australian media landscape has changed and the long-term impact of Covid-19 on the PR industry. For those in PR and communications, it’s no secret how much the media landscape has changed in the last five years, let alone four months. The June 2020 merger of...
