Drive awareness for the opening of Burleigh Pavilion through positive, on message media stories across print, broadcast and online media.
We took a purely media relations focus on this campaign. This venue was the most significant hospitality development in the area for years and so all media wanted to know about it – it was our job to ensure the right stories were placed with the right media at the right time.
We achieved 84 media stories in total for Burleigh Pavilion and The Tropic between December 2018 – May 2019. Press coverage highlights include Gold Coast Bulletin; Courier Mail; Qantas Magazine; Jetstar Magazine; MiNDFOOD magazine; Delicious magazine; Nine News; The Urban List; Concrete Playground.