Develop and manage a communications strategy around Taste of Turkey, Sydney’s vibrant new Turkish food and cultural festival.
Tonic engaged media with tailored pitches including radio interviews, Turkish food trends, entertaining tips and cooking segments. We also drafted and scheduled a media call to encourage broadcast media to experience the fun and colour of the festival.
Tonic secured 13 quality stories across radio, print and online over the two-month campaign. Highlights include a 2UE Talking Lifestyle interview on Turkish food, a full-page feature on Taste of Turkey and Turkish food in Daily Telegraph, and event listings in BW Magazine, Broadsheet, Central Sydney and Inner West Courier.