by Allira Carroll | Jul 20, 2020 | CONTENT, DIGITAL
The influencer industry is stepping up its game! Yes, The Australian Influencer Marketing Council (AIMCO) released its first ever Influencer Marketing Code of Practice last week. We see this as a really important step, and obviously so does AIMCO, to building greater...
by Allira Carroll | Apr 24, 2017 | EVENTS, MEDIA RELATIONS, PR
By Stephanie Bercich, senior account executive, Tonic PR Influencer – the buzz word of 2017. At the recent Comms Con Conference in Sydney, it was astonishing to hear how many times this word came up. Many of the talks emphasised the importance of influencers and what...