Team Tonic





Tonic PR is a boutique PR agency team of dedicated, experienced public relations professionals with diverse skill sets.

The team have worked with some of the country’s most prominent lifestyle brands, destinations, and events including Opera Australia; Destination NSW; Merivale, The Streets of Barangaroo; Darling Square; Tastes of Rutherglen festival; L’Occitane; and more.

Our Team

Allira Carroll,
Founder & Director

A passionate communicator, Allira’s career-to-date spans more than 16 years’ across both journalism and public relations in Australia and internationally.

Allira previously managed the in-house PR for Merivale, one of Australia’s most successful hospitality groups. She has also driven national PR campaigns for brands including Champagne Taittinger; Carlton United Brewers’ Pure Blonde, Crown Lager, Strongbow, Bulmers and craft beer, Matilda Bay; The Star’s $850m redevelopment; and Crust Pizza.

Allira has a Diploma in Journalism from Macleay College and a Post-graduate Diploma in PR from London Metropolitan University.

Say hello to Allira.

Belinda Sieben, 
Client Services Director

The senior account lead at Tonic PR for more than three years, Bel oversees the team and the development and execution of all of Tonic’s client programs.

She’s been the driving force behind impactful PR campaigns across a range of clients including The Streets of Barangaroo, Burnbrae Wines, Toby’s Estate Coffee Roasters, and Brown Forman’s whiskey portfolio.

Belinda graduated with a Bachelor of Commerce.

Say hello to Belinda.

Get in touch

Don’t be shy. Let us know if you have any questions.