Who We Are





Allira Carroll,
Founder & Director

Allira Carroll heads up Tonic PR. A passionate communicator, Allira’s career-to-date spans more than 18 years’ across both journalism and public relations in Australia and internationally.

Allira previously managed the in-house PR for Merivale, one of Australia’s most successful hospitality groups. When working agency-side, she’s driven national PR campaigns for brands including Destination NSW; Lendlease; Solotel Group; Champagne Taittinger; Giesen Wines; Woodford Reserve; Carlton United Brewers’; The Grounds; Toby’s Estate; and The Star casino.

Allira has a Diploma in Journalism from Macleay College and a Post-graduate Diploma in PR from London Metropolitan University.

Say hello to Allira.

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Don’t be shy. Let us know if you have any questions.