We were engaged to develop the PR strategy and manage the communications outreach for the launch of Sydney’s newest neighbourhood and food scene, The Streets of Barangaroo.
Tonic began media engagement early, well before any retailer was open, placing exclusive news pieces at key milestones. Once retailers opened, we hosted key media on site for coffees, walking tours, lunches and progressive dining experiences to ensure they experienced the precinct.
We hosted dozens of media on site and secured more than 60 targeted, quality media stories across print, broadcast and online during the campaign period. Tonic PR has since been re-engaged for the next phase of opening at The Streets of Barangaroo.