+61499 406 036 allira@tonicpr.com.au

What We Do





Allira Carroll,
Founder & Director

Allira Carroll heads up Tonic PR. A passionate communicator, Allira’s career-to-date spans more than 18 years’ across both journalism and public relations in Australia and internationally.

Allira previously managed the in-house PR for Merivale, one of Australia’s most successful hospitality groups. When working agency-side, she’s driven national PR campaigns for brands including Destination NSW; Lendlease; Solotel Group; Champagne Taittinger; Giesen Wines; Woodford Reserve; Carlton United Brewers’; The Grounds; Toby’s Estate; and The Star casino.

Allira has a Diploma in Journalism from Macleay College and a Post-graduate Diploma in PR from London Metropolitan University.

Say hello to Allira.



Allira invests the time upfront to understand your business or brand, its customers, unique stories, and what success looks like to you.

The approach for each campaign is customised to your individual business or brand objectives. Applying a diverse mix of communications tactics to get your business or brand noticed, including:

Media Relations

Be part of the news agenda on TV, radio, online, newspapers, and magazines.


Connect with your customers through the people or brands they engage with the most.


Own your story through quality, engaging, entertaining imagery, video, copy, blogs, webinars, whitepapers and much more.


Bring your brand or business to life through an experience or maximise media impact with a press conference.

Campaigns can be projects (perfect for a quick burst of activity) or retainers (a longer-term partnership that develop solid reputation building and management or outsourcing). 

All activity it measured in terms of ROI – what success looks like to you. 

Get in touch to find out how Tonic can add value to your brand or business.

Clever, creative and connected PR


Tonic PR & Communications was founded to offer a refreshing approach
to public relations and communications