Develop key messaging and a communications strategy to increase awareness of Oh! Boo Chocolates at The Streets of Barangaroo.
Tonic centred media relations around Easter and positioned Oh! Boo as one of the best chocolatiers for the occasion. We coordinated deliveries of Oh! Boo’s personalised Easter range to 15 key media. We also hosted media in-store for a hot chocolate tasting.
Tonic secured 15 media stories over the month-long campaign. Highlights include Daily Telegraph, Stellar Magazine, Concrete Playground, SMH Good Food, Qantas Travel Insider and Daily Addict. We also secured 11 posts on social media, achieving over 393,000 impressions.