fbpx
PR in a post-pandemic world.

PR in a post-pandemic world.

How the Australian media landscape has changed and the long-term impact of Covid-19 on the PR industry. For those in PR and communications, it’s no secret how much the media landscape has changed in the last five years, let alone four months. The June 2020 merger of...
Let’s talk about media famils

Let’s talk about media famils

Let’s talk about media famils (aka familiarisations). Media famils are a great way to get journalists experiencing your destination. So how is the best way to go about it? 📰 Pick the right publication. Who are you trying to attract? Make sure the publication’s...
How to craft an elevator pitch

How to craft an elevator pitch

Ever bumped into an old friend, former client or the big boss and when they’ve asked what you do, you struggled to get it across? You need an elevator pitch. This is a short, pre-prepared blurb/spiel that explains what you or your company does, clearly and succinctly....