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PR in a post-pandemic world

PR in a post-pandemic world

How the Australian media landscape has changed and the long-term impact of Covid-19 on the PR industry. For those in PR and communications, it’s no secret how much the media landscape has changed in the last five years, let alone four months. The June 2020 merger of...
Ever wondered what the top hashtags you should use?

Ever wondered what the top hashtags you should use?

Ever wanted a cheat sheet to the top hashtags to include in your social strategy?  We have done some top line research for you to make it THAT much easier. A couple of quick hashtag reminders: As a business remember that hashtags help people to discover you so, having...
Google Analytic metrics to check weekly

Google Analytic metrics to check weekly

What Google Analytics metrics should I check and how often? With so many options in the dashboard, it can be a little overwhelming. Here are the metrics you should be measuring on a weekly basis: Social Sources Where to find it: Acquisition > Social How is your...
Working with (the right) influencers

Working with (the right) influencers

Working with (the right) influencers is a great way to raise awareness of your brand among your target audience. For this to be successful, you have to work with the RIGHT influencers, and this is where the challenge begins. Here are a few things to look out for. Is...