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What does engagement rate mean?

What does engagement rate mean?

What does engagement rate mean? You’ve probably heard it being thrown around in social media chit chat, but what does it actually mean? Put simply, it is the measurement of metrics including likes, comments, and shares on a post. For us, these are great indicators on...
What are pinned comments?

What are pinned comments?

Damn Instagram really has been busy! Over the past few months, they have been hitting new features out left, right and centre. One of its latest is pinned comments. So, what are pinned comments and how can you use them? What are pinned comments? In an attempt to...
PR in a post-pandemic world

PR in a post-pandemic world

How the Australian media landscape has changed and the long-term impact of Covid-19 on the PR industry. For those in PR and communications, it’s no secret how much the media landscape has changed in the last five years, let alone four months. The June 2020 merger of...
Ever wondered what the top hashtags you should use?

Ever wondered what the top hashtags you should use?

Ever wanted a cheat sheet to the top hashtags to include in your social strategy?  We have done some top line research for you to make it THAT much easier. A couple of quick hashtag reminders: As a business remember that hashtags help people to discover you so, having...