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Working with (the right) influencers

Working with (the right) influencers

Working with (the right) influencers is a great way to raise awareness of your brand among your target audience. For this to be successful, you have to work with the RIGHT influencers, and this is where the challenge begins. Here are a few things to look out for. Is...
How to track influencer campaigns

How to track influencer campaigns

Influencer marketing uses ‘influencers’ as vehicles to share your brand with their audience. By finding an influencer that fits your brand you can introduce your product or service to a whole new audience. It is the modern-day version of recommending...