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PR in a post-pandemic world.

PR in a post-pandemic world.

How the Australian media landscape has changed and the long-term impact of Covid-19 on the PR industry. For those in PR and communications, it’s no secret how much the media landscape has changed in the last five years, let alone four months. The June 2020 merger of...
Project versus retainers

Project versus retainers

You’re engaging a PR agency – congrats – but do you sign them up for a project or an ongoing monthly retainer? What’s the difference? Is one better than the other? The answer is, there is a time and a place for both, and here is why. What’s the difference?...
Let’s talk about media famils

Let’s talk about media famils

Let’s talk about media famils (aka familiarisations). Media famils are a great way to get journalists experiencing your destination. So how is the best way to go about it? 📰 Pick the right publication. Who are you trying to attract? Make sure the publication’s...
Who is your target market?

Who is your target market?

Before you start any type of PR, determine who your target audience is. This will help you get the best results because your efforts will be targeted to the people who are most likely to respond positively. Take the time at the beginning and your efforts will really...
What is PR?

What is PR?

What is PR? This is a question we get from our family and friends a lot. It is a great question, one that we’re sure lots of you have. So, we are going to break it down for you and explain why we are an important role in any business. We also want to debunk the myth...