by Allira Carroll | Jun 17, 2020 | CONTENT, DIGITAL, PR
Covid meant we all had to adapt to a new way of connecting with audiences – and fast. This was particularly pertinent for travel and hospitality, two industries that we specialise in, which are inherently about engagement and experience. It was just days until...
by Allira Carroll | Jun 16, 2020 | COLLABORATIONS, SOCIAL MEDIA
With more than one billion (not a typo, BILLION) monthly active users on Instagram, there is lots of opportunity on the platform to grow your following. That said, competition for attention is fierce: according to Reuters, on average, Instagram users (including other...
by Allira Carroll | Jun 15, 2020 | COLLABORATIONS, SOCIAL MEDIA
Collaborating with influencers can be a great way to engage with a new audience. Holding a competition together incentivises new audiences to follow you and at the same time gives them the opportunity to try your products. Sticking to these simple rules will help you...
by Allira Carroll | Jun 15, 2020 | MEDIA RELATIONS
Ever bumped into an old friend, former client or the big boss and when they’ve asked what you do, you struggled to get it across? You need an elevator pitch. This is a short, pre-prepared blurb/spiel that explains what you or your company does, clearly and succinctly....
by Allira Carroll | May 26, 2020 | DIGITAL, STRATEGY
Google Analytics is one of the most powerful, free web analytics tools out there to provide you with a deeper understanding of your customers. If you are not already, get on it. There’s a lot of data available in this nifty platform and it can seem overwhelming. Tip:...
