by Allira Carroll | Jul 2, 2018 | MEDIA RELATIONS, PR, SOCIAL MEDIA, THE TONIC
To those who haven’t used Facebook Ads Manager, it can be a little overwhelming knowing where to begin. Here’s eight steps to create an ad in Facebook Ads Manager. Step 1: Getting started In Facebook, select the drop-down arrow in the upper-right corner and choose...
by Allira Carroll | Jun 25, 2018 | THE TONIC
By Brock Goodhill Back in the day, before media databases like Influencing and MediaConnect, the trickiest part of any PR campaign was finding out the journalists’ contact details. Nowadays with Instagram, Twitter, and Facebook, the hardest part is working out when...
by Allira Carroll | May 29, 2018 | THE TONIC
What are they and what are the benefits of engaging with them for your brand? Micro Influencers Everyday consumers who have a significant social media following of anywhere between 1,000 to 100,000. Their audience size might be modest, their influence certainly is...
by Allira Carroll | May 29, 2018 | THE TONIC
If you’re new to PR or thinking of working with an agency, here’s a cheat’s guide to the jargon PRs use daily. Media pitching When we say, “we pitched a story around the launch of a new bar today”, we mean that we communicated with (via email, in person or on...
by Allira Carroll | May 22, 2018 | THE TONIC
