Inner West Beer Fest

The Task
Develop and manage a communications strategy around Inner West Beer Fest, The Royal Hotel’s inaugural beer festival.

The Tonic
Tonic engaged media with tailored pitches including interviews with the brewers, beer trends and event listings. We also hosted five key media and influencers to experience the event.
The Proof
Tonic secured 14 quality stories across radio, print and online between October and November. Highlights include stories in Daily Telegraph – BW Magazine, SMH – Spectrum, Time Out, Inner West Courier, The Urban List and Hospitality Magazine.

Tonic also secured five social posts from media and influencers who attended the event including Sydney Siplings, Tom Smithies (Daily Telegraph beer critic), Mr and Mrs Romance, and Beer Romance with a combined potential reach of 39,875.