Beating the Instagram algorithm
In early 2018, the Instagram algorithm incorporated changes based on user interactions and engagement, determining how images would be ranked in user feeds. The platform is favouring friends and family content over businesses, so we’ve had to find ways to keep content at the top of follower’s feeds. We have some handy hints below that can help you keep up!
USE INSTAGRAM STORIES
Try the NEW ‘ask me a question’ feature or the ‘poll’ feature. Using the Instagram Stories feature can keep your brand at the forefront of your follower’s minds. The more people interact with your brand the more likely your posts will show up in their feed.
POST ENGAGING CAPTIONS
Try a call to action or ask your followers for their input. These can be a ‘tag a friend who wants this’ ‘tag and win’ or ‘what should we call our newest item?’. Engage directly with your followers.
POST AT ACTIVE TIMES
Simple but essential, check when your followers are most active on Instagram. You can test what works for your page by posting at these peak times on different days.
For more details for understanding insights read here.
JUMP ON RELEVANT TRENDS
Join the conversation! A new colour or flavour sweeping the town? Make your own version, you want to be engaging with your followers in fun and interesting ways.
INCORPORATE CAMPAIGN ADS
Campaign ads are great to drive awareness for your business, product or service. Different promotions can create different call to actions, these can be tailored for your strategy with a “book now” button, “Learn more” button or “shop now” button.
By Amelia Quenby