Brown-Forman Australia to bring distribution in-house for the Glendronach, BenRiach and Glenglassaugh Single Malt Scotch Whiskies
Brown-Forman today announces that it will take over distribution of The GlenDronach, BenRiach and Glenglassaugh Single Malt Scotch Whiskies from 1 July 2017.
Brown-Forman Corporation announced the purchase of the BenRiach Distillery Company Limited (producer of The GlenDronach, BenRiach and Glenglassaugh Single Malts) in April 2016. Since then, it has been working on a market by market basis to ensure future distribution of these fine whiskies positions them for optimal long term growth.
“We are very excited to be able to bring these wonderful brands into the Brown-Forman portfolio in Australia. Both distributors, Island2Island and World of Whisky, have done a wonderful job in seeding them. We are privileged to have the opportunity to continue to nurture and grow these brands to reach their full potential,” says Marc Satterthwaite, Vice President, Managing Director for Brown-Forman in Australia, New Zealand and the Pacific Islands.
“Furthermore, we believe that the award winning single malt whiskies, when combined with the Jack Daniel’s family and our other premium brands, will allow us to provide a more comprehensive whiskey portfolio offering. Ultimately, the addition will help us drive value for our retail partners, while expanding to meet the needs of our ever growing base of whiskey consumers.”