by Allira Carroll | Sep 29, 2020 | DIGITAL, SOCIAL MEDIA
What does engagement rate mean? You’ve probably heard it being thrown around in social media chit chat, but what does it actually mean? Put simply, it is the measurement of metrics including likes, comments, and shares on a post. For us, these are great indicators on...
by Allira Carroll | Sep 29, 2020 | DIGITAL, SOCIAL MEDIA
Damn Instagram really has been busy! Over the past few months, they have been hitting new features out left, right and centre. One of its latest is pinned comments. So, what are pinned comments and how can you use them? What are pinned comments? In an attempt to...
by Allira Carroll | Sep 8, 2020 | DIGITAL, STRATEGY
If you want to know that your website is working for you, you need Google Analytics. But with so many data options in the dashboard, it can be a little overwhelming. So where do you start? Here are the metrics you should be measuring on a weekly basis. Do you use...
by Allira Carroll | Aug 12, 2020 | COLLABORATIONS, DIGITAL
Introducing Instagram Reels: a new way to record 15-second clips set to music on Instagram. Sounds familiar right? It is Instagram’s solution to the TikTok phenomenon (got to love a bit of friendly competition). To make it easier for you, we’ve put together a guide to...
by Allira Carroll | Aug 3, 2020 | DIGITAL
How the Australian media landscape has changed and the long-term impact of Covid-19 on the PR industry. For those in PR and communications, it’s no secret how much the media landscape has changed in the last five years, let alone four months. The June 2020 merger of...
by Allira Carroll | Aug 2, 2020 | DIGITAL
Ever wanted a cheat sheet to the top hashtags to include in your social strategy? We have done some top line research for you to make it THAT much easier. A couple of quick hashtag reminders: As a business remember that hashtags help people to discover you so, having...
