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Tonic SoundBites

Tonic SoundBites

A wrap up of all things social in May   Something to read: The ad spend in social media increased by 25.3% in a month – Mumbrella The Instagram aesthetic is over – The Atlantic News update: Social media wars: Australia’s favourite platform has...
Beating the Instagram algorithm

Beating the Instagram algorithm

  In early 2018, the Instagram algorithm incorporated changes based on user interactions and engagement, determining how images would be ranked in user feeds. The platform is favouring friends and family content over businesses, so we’ve had to find ways to keep...