Essential reading for PR pros

By Belinda Sieben

The internet is a public relations professional’s dream. There are millions of pages on PR.Just type in what you want to know and boom, up pops numerous pages of responses from blogs, websites and newsletters. Whether you want to sharpen your skills, update a media list, customise a pitch, find cool events, know the latest trends or be on top of where the celebs have been spotted, it’s all there.

Here’s a quick guide to some of the best PR blogs, newsletters and websites to make sure you keep your finger on the pulse. Enjoy!

1. Ragan’s PR Daily
PR Daily is an industry hub with everything that today’s PR pro needs. It offers advice for all levels across many industries. Content includes how-to’s, infographics, videos, case studies, ebooks, career development, and think pieces. A bonus is that it also offers information on events. There are details on upcoming conferences and workshops for those who want to get out of the office as well as virtual summits and webinars if you’d rather stay put at your desk.

2. Social Diary
Social Diary is an Australian members-only website which is often referred to as ‘the PR Bible’. Trust us when we say that signing up to the daily newsletter will make your life so much easier. All the news on journalist hires and fires, upcoming events, editorial opportunities, product sampling, which celebrities are in town and much more is delivered straight to your inbox via the daily newsletter – win!

3. HubSpot
HubSpot’s blog is split into three streams covering marketing, sales and customer service. The marketing blog provides insights, ideas and inspiration on social media, email marketing, SEO, design and mobile apps right through to dealing with office blunders, the lonely life of a manager and career next steps. The best part of this blog is that it tells you how many minutes it will take you to read each article. Anything that helps with time management gets a big tick from us!

4. Sydney Confidential
One of my favourite parts of the day is reading Sydney Confidential. It’s super important for us to know who the media are writing about in the celebrity world to help identify influencers, potential ambassadors and develop event guest lists. And who doesn’t love a bit of gossip to start the day…

5. Mumbrella
Australia’s one stop shop for everything happening in marketing and media. The daily newsletter covers the coolest case studies, agency wins, discussions and opinion pieces. There’s also a weekly newsletter that focuses only on the public relations and communications sector. It includes a roundup of the week’s PR news from Australia and the rest of the world, along with curated links to the best thinking and opinions on PR globally.