Influencer marketing uses ‘influencers’ as vehicles to share your brand with their audience. By finding an influencer that fits your brand you can introduce your product or service to a whole new audience. It is the modern-day version of recommending something to a friend.
So, if you engage with influencers how can you track success? Here are four metrics to look out for:
1. Personalised links 
A great way to see if an influencer is driving traffic to your website.
2. Unique promo codes 
Track purchases by an influencers followers easily.
3. Followers 
do you see a jump in followers when the influencer posts? Collaborating with influencers and holding a competition where their followers have to follow your account is a great way to grow. Encourage users to like your page, subscribe to your newsletter or come instore.
4. Website traffic 
Google Analytics shows you how people are coming to your website from social channels (from the homepage go to Acquisition > All Channels > Social). This helps you decide which platform is a better source of traffic.