Are you looking to boost your profile or to get the word out about a new product or business, but afraid to talk to the media?

Media training can help you develop the skills to get your message across succinctly and with impact. If you nail an interview the first time, the media will return to you again and again for commentary. Here are our top reasons to consider media training:

❓ Prepare for challenging questions.

Never say “no comment” as you’ll look like you’re hiding something. Anticipate any difficult question that could be asked and plan an answer that won’t damage your reputation.

🎤 Boost your public speaking confidence.

Interviews, like live radio or television, can be very daunting and terrifying for many people. Learn how to use your words, tone, and body language to deliver your message in a powerful way. When you are speaking on TV, people are not only listening to you; they are also looking at your body language and facial expressions.

🔑 Learn to clearly define you key messages.

You must know the topic and issues you are talking about extremely well so that you sound natural when answering. Keep key messages short, original, and targeted towards your audience. Never have more than five key messages. If you only have time for a short answer then you must prioritise what is important. Remember TV and radio usually only use 5 seconds.

🗣️ Learn to take control of the interview.

You are in control of the interview, even though the journalist is the one asking questions. With media training you can learn how to maintain your composure throughout the interview and create the outcome you want.

🤦 Don’t be taken out of context.

If you go into the interview without having clarity around your key messages or feeling unprepared for difficult questions, the likelihood of being misquoted will be much higher. Media training can help you avoid the possibility of being misquoted through learning the specific skills of clear, concise and effective communication.