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By Brock Goodhill

You may have noticed an increasing number of ‘long photos’ popping up on Facebook.

This style of post (generally created in a program like Photoshop) offers Facebook users an incomplete image and encourages them to click on it to reveal the rest of it. In other words, it’s a photo with a hidden section.

It may seem like a naff way to get users to engage but the outcome is surprisingly fun!

Food delivery app Menulog is a fantastic example of this type of content in celebration of World Sushi Day.

What appears on the feed:

What appears when you click on the image:

Users are encouraged to tap the image to find out “what delicious dish we are celebrating today” and are rewarded with delicious photo of sushi.

Here’s how you can create a long image to jazz up your Facebook feed:

Image Requirements:

  • Full image – 772 x 1920
  • Main area: 772 x 1682
  • Hidden message: 772 × 238


  1. Create an image in Photoshop with a pixel width of 772 and a height of 1920.
  2. Create a small rectangle shape at the bottom with the dimensions of 772 width and 238 height
  3. Design the large background image and write a question in the middle.
  4. Write your answer in hidden message section.