Devon Café influencer marketing

The Task
Drive awareness on social media around Devon Café’s new summer menus at its Surry Hills and Barangaroo venues.

The Tonic
Tonic hosted a series of blogger brunches across both venues. Guests were invited on a Saturday morning to taste the new summer menu. They got to experience the theatre of Devon’s food with executive chef Zacharay Tan, making their own kakigori and pulling their own soft serve sundae.

Tonic also hosted Delicious and Daily Telegraph for lunch to try the new menu at Devon Café Surry Hills.

 The Proof
The two blogger brunches resulted in 50 social media posts with a total potential reach of 1,317,332. Delicious also ran a news piece on Devon’s new menu with an estimated audience of 6,639.