Top 3 ticket sales tools for events

By Natasha McGarrell

Have you got an event, but no clue how to sell tickets to your customers? Never fear, Tonic is here. We’ve put together three tools for selling tickets to help you get bums on seats at your next event.


Eventbrite is often a go-to when it comes to digital ticket sales and it’s easy to see why. Eventbrite offers a simple set-up process and the following capabilities:

  • Track ticket sales in real time from any device
  • Sell tickets on your website using Eventbrite’s widget
  • Use the mobile app to scan tickets and track entry in real time
  • Simple, secure checkout for customers

Eventbrite offers three packages at different price points. Opt for the essentials package and you’ll get the basics including:

  • Organiser mobile app
  • Event listing on Eventbrite website and partner sites
  • Access to the Online Help Centre

If you’ve got a little more moula, you could be looking at these features:

  • Unlimited ticket types, e.g. General Admission, VIP, seated
  • Customisable checkout forms
  • Detailed sales analytics
  • Phone, chat and email support from Eventbrite’s Help Centre
  • Team access and permissions
  • Rental equipment for box office and entry
  • PFID technology
  • On-site staffing and support
  • Branded community pages
  • Product training
  • A dedicated customer success manager

Find out more here.


Ticketbooth has a simplified offering for event organisers including:

  • Full control of your ticket sales from posting events, changing prices and processing refunds
  • Full data ownership of customer database
  • Custom branded event pages, URL and widgets
  • Create ticket bundles for group tickets and offer multiple ticket prices e.g. General Admission, VIP, seated
  • Step-by-step wizard for creating event page
  • Up-sell merchandise with tickets
  • Use branded print-at-home tickets or mobile tickets
  • Comprehensive reporting tools

While Ticketbooth also charges for this service, you have the option to absorb the cost in your ticket price so you don’t have to pay a cent. KA-CHING!

Read some of Ticketbooth’s other features here.


MyGuestlist provides a number of event services including:

  • Create event tickets around any structure of your choice
  • Digital guestlist manager
  • Mobile check-ins and scanning
  • Multi-team member tracking and ownership of list and attendees
  • Manage rooms, booths and tables
  • Event performance tracking
  • Access to support team on stand-by
  • Access to marketing tools

Pricing depends on your event needs, which MyGuestlist’s team can help you with here.