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Before you start any type of PR, determine who your target audience is. This will help you get the best results because your efforts will be targeted to the people who are most likely to respond positively. Take the time at the beginning and your efforts will really pay off.

Here’s three things to focus on when working out who your target market is.

🌐 Where do they live? Geography plays a big part in PR. You wouldn’t pitch a story into a Queensland newspaper if your business was only focused on Sydney.

📰 Where do they get their news? It is critical to understand the type of media your target audience reads and listens to. This will give you powerful insight into what journalists to pitch your stories to. This could be online, print, radio, television, social media, or even podcasts.

👩‍👧 What traits do your audience share? For instance, are they all working in a particular industry, are they mothers or are they interested in certain trends? This information can be used to identify how and what media they consume and what messages might resonate with them.