by Allira Carroll | Aug 12, 2020 | COLLABORATIONS, DIGITAL
Introducing Instagram Reels: a new way to record 15-second clips set to music on Instagram. Sounds familiar right? It is Instagram’s solution to the TikTok phenomenon (got to love a bit of friendly competition). To make it easier for you, we’ve put together a guide to...
by Allira Carroll | Jul 29, 2020 | COLLABORATIONS, DIGITAL
Working with (the right) influencers is a great way to raise awareness of your brand among your target audience. For this to be successful, you have to work with the RIGHT influencers, and this is where the challenge begins. Here are a few things to look out for. Is...
by Allira Carroll | Jul 21, 2020 | COLLABORATIONS, DIGITAL
Influencer marketing uses ‘influencers’ as vehicles to share your brand with their audience. By finding an influencer that fits your brand you can introduce your product or service to a whole new audience. It is the modern-day version of recommending...
by Allira Carroll | Jun 16, 2020 | COLLABORATIONS, SOCIAL MEDIA
With more than one billion (not a typo, BILLION) monthly active users on Instagram, there is lots of opportunity on the platform to grow your following. That said, competition for attention is fierce: according to Reuters, on average, Instagram users (including other...
by Allira Carroll | Jun 15, 2020 | COLLABORATIONS, SOCIAL MEDIA
Collaborating with influencers can be a great way to engage with a new audience. Holding a competition together incentivises new audiences to follow you and at the same time gives them the opportunity to try your products. Sticking to these simple rules will help you...
by Allira Carroll | May 26, 2020 | COLLABORATIONS, CONTENT, SOCIAL MEDIA
The world of influencers has seriously boomed in the past few years. Brands, big and small are jumping on board to reach their consumer like never before. Mediakix predicts that by 2022, brands are set to spend a whopping $15 billion dollars on influencer marketing...
