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How do you know if social is working?

How do you know if social is working?

Social media is a space so vast and fast-moving that it genuinely evolves on a day to basis. The Apple Store grows by 1,000 apps a day – how’s that for a statistic? The ability to show value with any social campaign is down to clear reporting that relates directly to...
The power of social for a boring brand

The power of social for a boring brand

“Every single market right now has a flaw. You need to find a way to break that down.”  – Nik Mirkovic Nik Mirkovic and Alex Tomic are the duo behind Hi-Smile, a tooth whitening brand they founded with no background in oral health. What?! Some would say it’s...
How to keep your brand safe on social

How to keep your brand safe on social

By Belinda Sieben Brands spend a lot of time, effort and money building a strong social presence and positive online image. However, if something goes wrong on social media or it isn’t managed correctly then all this work can be undone in a flash. The social media...