If you want to know that your website is working for you, you need Google Analytics. But with so many data options in the dashboard, it can be a little overwhelming. So where do you start? Here are...read more
How the Australian media landscape has changed and the long-term impact of Covid-19 on the PR industry. For those in PR and communications, it’s no secret how much the media landscape has changed in...read more
Need to write a bio? Here's our #tonictips to crafting a killer bio. ✍️Write your name and your title. Sounds obvious, but the reader wants to know straight away who they’re reading...read more
Do you want to understand more about the changing needs of your customers or potential customers on social? You should. With Mailchimp’s survey function, you can send a simple poll through to a...read more
You’re engaging a PR agency - congrats - but do you sign them up for a project or an ongoing monthly retainer? What’s the difference? Is one better than the other? The answer is, there is a time and...read more
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