by Allira Carroll | Sep 8, 2020 | DIGITAL, STRATEGY
If you want to know that your website is working for you, you need Google Analytics. But with so many data options in the dashboard, it can be a little overwhelming. So where do you start? Here are the metrics you should be measuring on a weekly basis. Do you use...
by Allira Carroll | Sep 8, 2020 | MEDIA RELATIONS, PR
How the Australian media landscape has changed and the long-term impact of Covid-19 on the PR industry. For those in PR and communications, it’s no secret how much the media landscape has changed in the last five years, let alone four months. The June 2020 merger of...
by Allira Carroll | Aug 17, 2020 | SOCIAL MEDIA
Need to write a bio? Here’s our #tonictips to crafting a killer bio. ✍️Write your name and your title. Sounds obvious, but the reader wants to know straight away who they’re reading about. ✍️Write in third person....
by Allira Carroll | Aug 17, 2020 | EMAIL MARKETING, SOCIAL MEDIA
Do you want to understand more about the changing needs of your customers or potential customers on social? You should. With Mailchimp’s survey function, you can send a simple poll through to a detailed survey to your database, or share via social posts, emails, or...
by Allira Carroll | Aug 17, 2020 | PR
You’re engaging a PR agency – congrats – but do you sign them up for a project or an ongoing monthly retainer? What’s the difference? Is one better than the other? The answer is, there is a time and a place for both, and here is why. What’s the difference?...
