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Let’s talk about media famils

Let’s talk about media famils

Let’s talk about media famils (aka familiarisations). Media famils are a great way to get journalists experiencing your destination. So how is the best way to go about it? 📰 Pick the right publication. Who are you trying to attract? Make sure the publication’s...
Who is your target market?

Who is your target market?

Before you start any type of PR, determine who your target audience is. This will help you get the best results because your efforts will be targeted to the people who are most likely to respond positively. Take the time at the beginning and your efforts will really...
PR in a post-pandemic world

PR in a post-pandemic world

How the Australian media landscape has changed and the long-term impact of Covid-19 on the PR industry. For those in PR and communications, it’s no secret how much the media landscape has changed in the last five years, let alone four months. The June 2020 merger of...
Ever wondered what the top hashtags you should use?

Ever wondered what the top hashtags you should use?

Ever wanted a cheat sheet to the top hashtags to include in your social strategy?  We have done some top line research for you to make it THAT much easier. A couple of quick hashtag reminders: As a business remember that hashtags help people to discover you so, having...