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+61499 406 036 allira@tonicpr.com.au
PR in a post-pandemic world.

PR in a post-pandemic world.

How the Australian media landscape has changed and the long-term impact of Covid-19 on the PR industry. For those in PR and communications, it’s no secret how much the media landscape has changed in the last five years, let alone four months. The June 2020 merger of...
Need to write a bio?

Need to write a bio?

Need to write a bio? Here’s our #tonictips to crafting a killer bio. ✍️Write your name and your title. Sounds obvious, but the reader wants to know straight away who they’re reading about. ✍️Write in third person....
Project versus retainers

Project versus retainers

You’re engaging a PR agency – congrats – but do you sign them up for a project or an ongoing monthly retainer? What’s the difference? Is one better than the other? The answer is, there is a time and a place for both, and here is why. What’s the difference?...