by Allira Carroll | Aug 17, 2020 | MEDIA RELATIONS, PR
Let’s talk about media famils (aka familiarisations). Media famils are a great way to get journalists experiencing your destination. So how is the best way to go about it? 📰 Pick the right publication. Who are you trying to attract? Make sure the publication’s...
by Allira Carroll | Aug 12, 2020 | COLLABORATIONS, DIGITAL
Introducing Instagram Reels: a new way to record 15-second clips set to music on Instagram. Sounds familiar right? It is Instagram’s solution to the TikTok phenomenon (got to love a bit of friendly competition). To make it easier for you, we’ve put together a guide to...
by Allira Carroll | Aug 6, 2020 | PR
Before you start any type of PR, determine who your target audience is. This will help you get the best results because your efforts will be targeted to the people who are most likely to respond positively. Take the time at the beginning and your efforts will really...
by Allira Carroll | Aug 3, 2020 | DIGITAL
How the Australian media landscape has changed and the long-term impact of Covid-19 on the PR industry. For those in PR and communications, it’s no secret how much the media landscape has changed in the last five years, let alone four months. The June 2020 merger of...
by Allira Carroll | Aug 2, 2020 | DIGITAL
Ever wanted a cheat sheet to the top hashtags to include in your social strategy? We have done some top line research for you to make it THAT much easier. A couple of quick hashtag reminders: As a business remember that hashtags help people to discover you so, having...
