by Allira Carroll | Jul 20, 2020 | CONTENT, DIGITAL
The influencer industry is stepping up its game! Yes, The Australian Influencer Marketing Council (AIMCO) released its first ever Influencer Marketing Code of Practice last week. We see this as a really important step, and obviously so does AIMCO, to building greater...
by Allira Carroll | Jul 15, 2020 | CONTENT, DIGITAL
Content. We do bang on about the importance of content, but it really is SO damn important. So, how can you create the right content and where should you be posting? ⭐Where is your audience? What platform does the majority of your audience use? Invest time and...
by Allira Carroll | Jun 19, 2020 | CONTENT, DIGITAL
If you’re a travel business, we’ve got some digital marketing tips for you. We tuned into a free, public Destination NSW webinar for business owners on this topic recently and wanted to share a few key takeaways on how businesses can connect with their...
by Allira Carroll | Jun 17, 2020 | CONTENT, DIGITAL, PR
So, you are going live! Go you. If you’re still wondering about how, check out our guide to hosting an awesome virtual masterclass. Can you just use the audio on your phone? Sure you can. But you’ll have to make sure it’s super quite in the...
by Allira Carroll | Jun 17, 2020 | CONTENT, DIGITAL, PR
Covid meant we all had to adapt to a new way of connecting with audiences – and fast. This was particularly pertinent for travel and hospitality, two industries that we specialise in, which are inherently about engagement and experience. It was just days until...
by Allira Carroll | May 26, 2020 | COLLABORATIONS, CONTENT, SOCIAL MEDIA
The world of influencers has seriously boomed in the past few years. Brands, big and small are jumping on board to reach their consumer like never before. Mediakix predicts that by 2022, brands are set to spend a whopping $15 billion dollars on influencer marketing...
