by Allira Carroll | Jul 30, 2020 | DIGITAL
What Google Analytics metrics should I check and how often? With so many options in the dashboard, it can be a little overwhelming. Here are the metrics you should be measuring on a weekly basis: Social Sources Where to find it: Acquisition > Social How is your...
by Allira Carroll | Jul 29, 2020 | COLLABORATIONS, DIGITAL
Working with (the right) influencers is a great way to raise awareness of your brand among your target audience. For this to be successful, you have to work with the RIGHT influencers, and this is where the challenge begins. Here are a few things to look out for. Is...
by Allira Carroll | Jul 24, 2020 | DIGITAL, EMAIL MARKETING
What the hell is a landing page? Basically, it’s a web page that allows you to capture a potential customer’s information through an online form, turning them into a business lead/potential customer that you can then directly market to. Super powerful. What’s the...
by Allira Carroll | Jul 21, 2020 | DIGITAL, EMAIL MARKETING
A database is gold! Advertising or posting on social to find your ideal customer is often a little like casting a fishing net out into the water and hoping for the best 🤞. But, if you can convince a potential customer to sign up to your database, you have a...
by Allira Carroll | Jul 21, 2020 | COLLABORATIONS, DIGITAL
Influencer marketing uses ‘influencers’ as vehicles to share your brand with their audience. By finding an influencer that fits your brand you can introduce your product or service to a whole new audience. It is the modern-day version of recommending...
by Allira Carroll | Jul 20, 2020 | CONTENT, DIGITAL
The influencer industry is stepping up its game! Yes, The Australian Influencer Marketing Council (AIMCO) released its first ever Influencer Marketing Code of Practice last week. We see this as a really important step, and obviously so does AIMCO, to building greater...
