by Allira Carroll | May 9, 2017 | MEDIA RELATIONS, PR
By Belinda Sieben Pitching to journalists is an everyday task for us PRs. A good pitch is vital to ensuring it is not ignored. Here is Tonic PR’s five top tips to remember when pitching to media: Have the who, what, where, when, why up top. You want to set the...
by Allira Carroll | May 3, 2017 | EVENTS, FOOD & WINE, MEDIA RELATIONS, PR
To launch Sydney’s elegant and playful Chinese eatery and bar, head chef Chris Yan and Lotus Dining hosted a night of frivolity and surprise for media at Madame Shanghai on Tuesday 2 May. On arrival, guests were greeted by the wonderful drag queen, Penny Tration and...
by Allira Carroll | May 1, 2017 | MEDIA RELATIONS, PR, SOCIAL MEDIA
By Natasha McGarrell On 1 March 2017, the Australian Association of National Advertisers (AANA) inserted a new provision into their Code of Ethics. The guidelines now require brands to be more transparent in their disclosure around whether they pay influencers to...
by Allira Carroll | Apr 28, 2017 | EVENTS, FOOD & WINE, MEDIA RELATIONS, PR, SOCIAL MEDIA
Madame Shanghai is the new Darlinghurst eatery and bar serving Shanghai street food and yum cha. It’s by the Lotus Dining team (Lotus Galeries, Lotus Barangaroo, Lotus Dumpling Bar Walsh Bay, Papa Bo Min) and opens late April. Inside, old school elegance and...
by Allira Carroll | Apr 24, 2017 | EVENTS, MEDIA RELATIONS, PR
By Stephanie Bercich, senior account executive, Tonic PR Influencer – the buzz word of 2017. At the recent Comms Con Conference in Sydney, it was astonishing to hear how many times this word came up. Many of the talks emphasised the importance of influencers and what...
by Allira Carroll | Mar 31, 2017 | EVENTS, FOOD & WINE, MEDIA RELATIONS, PR
The Australian Heritage Hotel and The Glenmore Hotel, The Rocks The Rocks’ iconic pubs, The Australian Heritage Hotel and The Glenmore Hotel team up to create arguably one of the best spots to commemorate ANZAC Day. From 6am, The Australian welcomes veterans, family...
