News
Let’s talk about media famils
Let’s talk about media famils (aka familiarisations). Media famils are a great way to get journalists experiencing your destination. So how is the best way to go about it? 📰 Pick the right...
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How-to wrap your head around Instagram Reels
Introducing Instagram Reels: a new way to record 15-second clips set to music on Instagram. Sounds familiar right? It is Instagram’s solution to the TikTok phenomenon (got to love a bit of friendly...
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Who is your target market?
Before you start any type of PR, determine who your target audience is. This will help you get the best results because your efforts will be targeted to the people who are most likely to respond...
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PR in a post-pandemic world
How the Australian media landscape has changed and the long-term impact of Covid-19 on the PR industry. For those in PR and communications, it’s no secret how much the media landscape has changed in...
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Ever wondered what the top hashtags you should use?
Ever wanted a cheat sheet to the top hashtags to include in your social strategy? We have done some top line research for you to make it THAT much easier. A couple of quick hashtag reminders: As a...
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