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Tonic SoundBites

Tonic SoundBites

A wrap up of all things social in May   Something to read: The ad spend in social media increased by 25.3% in a month – Mumbrella The Instagram aesthetic is over – The Atlantic News update: Social media wars: Australia’s favourite platform has...
Beating the Instagram algorithm

Beating the Instagram algorithm

  In early 2018, the Instagram algorithm incorporated changes based on user interactions and engagement, determining how images would be ranked in user feeds. The platform is favouring friends and family content over businesses, so we’ve had to find ways to keep...
Five ways to increase your Twitter following

Five ways to increase your Twitter following

By Natasha McGarrell It’s tough out there in the big, bad Twitter world. While 59% of people have discovered a new business on Twitter[1], it can be difficult to be seen over the sheer volume of activity on the platform. That’s why growing your follower base is so...