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Micro influencers vs macro influencers

Micro influencers vs macro influencers

What are they and what are the benefits of engaging with them for your brand? Micro Influencers Everyday consumers who have a significant social media following of anywhere between 1,000 to 100,000. Their audience size might be modest, their influence certainly is...
Four foodie TV shows you need to watch

Four foodie TV shows you need to watch

In the mood for food? We always are. From baking shows to the science behind the kitchen magic. Here is our go-to of Netflix series to whet your appetite. Disclaimer: don’t watch the below if you’re hungry. Or do, but have dinner cooking in the background.  ...
PR jargon deconstructed

PR jargon deconstructed

If you’re new to PR or thinking of working with an agency, here’s a cheat’s guide to the jargon PRs use daily.   Media pitching When we say, “we pitched a story around the launch of a new bar today”, we mean that we communicated with (via email, in person or on...