by Allira Carroll | May 26, 2020 | COLLABORATIONS, CONTENT, SOCIAL MEDIA
The world of influencers has seriously boomed in the past few years. Brands, big and small are jumping on board to reach their consumer like never before. Mediakix predicts that by 2022, brands are set to spend a whopping $15 billion dollars on influencer marketing...
by Allira Carroll | Jun 27, 2019 | SOCIAL MEDIA
A wrap up of all things social in May Something to read: The ad spend in social media increased by 25.3% in a month – Mumbrella The Instagram aesthetic is over – The Atlantic News update: Social media wars: Australia’s favourite platform has...
by Allira Carroll | Aug 14, 2018 | SOCIAL MEDIA
In early 2018, the Instagram algorithm incorporated changes based on user interactions and engagement, determining how images would be ranked in user feeds. The platform is favouring friends and family content over businesses, so we’ve had to find ways to keep...
by Allira Carroll | Jul 2, 2018 | MEDIA RELATIONS, PR, SOCIAL MEDIA, THE TONIC
To those who haven’t used Facebook Ads Manager, it can be a little overwhelming knowing where to begin. Here’s eight steps to create an ad in Facebook Ads Manager. Step 1: Getting started In Facebook, select the drop-down arrow in the upper-right corner and choose...
